Anant Corporation Blog: Our research, knowledge, thoughts, and recommendations about building and managing online business platforms.
Any company with an online presence needs to connect their target client audience with the service or product they are trying to sell, an effective way of doing so is through related content. This is where a landing page comes into play. A landing page is a standalone web page, disconnected from a website’s navigation, designed with a single focused objective known as a call-to-action (sign up, buy, download, etc.). Users will arrive at a landing page after clicking on an online ad (Google AdWords, Facebook Ads…etc.), a promotional link, a newsletter campaign, or some other type of digital marketing outreach. This post will discuss why every business should leverage landing pages and how to do so.
As per the Episerver website, the platform allows “You to easily manage content and marketing campaigns in one screen and no longer need to rely on IT to create new experiences.”
The product is a leader in Web Content Management Software (WCMS) and allows your team to control content over multiple digital channels such as web, mobile web, mobile native, and tablet. Once thought to be a small player, Episerver continues to climb up the Gartner WCMS ratings every year for its lightweight framework and agile upgrading features.
Probably foreseeing the need for knowledge platforms, Peter Drucker published “The Coming of the New Organization” in 1988 when I was coming to the United States for the first time as a first grader. I didn’t read the article then, but if I had, I would have started my journey with knowledge & communications systems earlier. In the past, I’ve been told that I over organize things or that I introduce too many sub-directories, tags, categories, etc. I don’t take it personally. I believe that in the long run, our human ability to recognize and name something will ultimately make us better partners with our coming computer counter-parts in the machine learning revolution. In fact, almost all of the machine learning today is done through “training” data which is used to train a computer to do what we do but about a million times faster. Machine learning isn’t going to make your organization a knowledge organization overnight. You are, by asking simple questions of who, what, how, why, what else, and where related to a Sales process.
In today’s workplace, it is quite common for teams to be comprised of in-house and remote workers. The days of having everyone in the office are long gone, and we are moving full steam ahead into the virtual workspace. With this ever-evolving environment comes new challenges and ways to overcome them. The age of managing a remote team is here.
In this post, I’m going to share with you the best tips and tools that I use to manage a productive remote team.
Technology, similar to language, is ever evolving and continues to have a significant impact on business. With the pace of change, we are witnessing a shift in education models in general. The traditional path through university, while creating a strong foundation, does not deliver all of the soft and hard skills that will be needed as business and technology change. It is important to continue learning throughout your career because simply cramming more schooling in at before launching into your chosen profession is not enough. Individuals must prioritize acquiring and developing new skills throughout their careers.
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