Anant Corporation Blog: Our research, knowledge, thoughts, and recommendations about building and managing online business platforms.
Customer experience is defined as the perception a group of users or consumers has about a particular company or brand. It is the culmination of all the interactions a customer has with your business, from visiting your website to listening to a recording to interacting with your social media accounts. Each one of these aspects helps a customer to paint a picture of what exactly your business is and does. At the very core, your customer experience depends on your platform, which will ultimately decide whether an experience is good or bad. In this article, I will explain what a customer experience platform is, why any modern business should have one and then I’ll highlight some good experience platform tools and software.Continue reading