The biggest Apache Cassandra event in a couple of years, DataStax Accelerate, is happening in National Harbor, MD from May 21 to 23.

We’re excited to have been picked as presenters for one of the most significant big data conferences in the world.

• Thursday, May 23 – 3:00-3:40pm – Part of Track 5 (Exploring Transformational Use Cases) – How a Global Quick Serve Restaurant Increased Customer Engagement and Brand Loyalty – by Rahul Singh

Every customer interaction including purchases offer redemptions, web/mobile interactions, and emails, generates massive amounts of customer data, challenging the boundaries of traditional data management systems.

In this session, we’ll cover how implementing a real-time marketing data platform helped a global Quick Serve Restaurant (QSR) understand important customer signals, including behaviors, needs, and style to generate actionable insights for various applications in real-time.

We’ll provide an overview of the solution built with DataStax Enterprise covering the different platform components including storage, stream processing, and data APIs, and how the components can be configured for various use cases.

Hope to see you at the conference as well as the talk (50% off with the code Singh50)! If you have interest in DataStax consulting, managed services, or remote DBAs feel free to reach out to us at solutions@anant.us or pick a time to chat.

We’ve created the definitive resource for Apache Cassandra over at Cassandra.link, contributions, as well as feedback, are welcome!