Product management, which deals with the planning, forecasting, production, and marketing of products, has always been an important function within an organization. This is especially true in the case of software product based companies, big or small, who continuously face challenges to produce new features first and be the top player in the market. In such a scenario, it becomes a big challenge for a product manager, often known called the CEO of a product, to manage everything with traditional tools like a pencil and paper. Therefore, in this blog post,  I am going to discuss some of the best product management tools that a product manager should have.

In the first part of this post we covered the best technology investments a business can make if they are looking to leverage technology to get a competitive advantage. In this post, we will cover the main types of investments you should avoid in the majority of situations. Unfortunately, many people are swept away by the possibilities of software investment and don’t take as close of a look at the projects they embark on as they should.