In the digital age your customers expect the same experience from your brand as they have with other brands. They expect the same level of functionality and ease of use that they have become accustomed to when interacting with companies on the internet. Sitecore allows you to create powerful, unique content marketing campaigns and sites to stand out from the competition. It’s great for redesigning or revolutionizing your web or mobile site for the modern age especially if its been awhile and you’ve collected a long list of digital improvements from your employees. Your content authors can learn the product quickly and deliver your company’s message to as many targeted customers as possible. Sitecore is also starting to create experiences receptive to Virtual and augmented devices. This allows your team to be ready for the next generation of user interaction.
Omnichannel (also spelled omni-channel) is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store. (source)
Content is King but getting it out to the public is the hard part. Sitecore architecture allows for your business to create custom workflows in order to deliver content securely and as quickly as possible. Do you have a marketing team that needs to review every change? Sitecore provides best practices for moving content between multiple sites and multiple environments such as staging and production with ease. The platform can also validate content for lawful compliance and alert stakeholders to major issues. Versioning support is added to allow for recovery and release management because we are all (mostly) humans and accidents happen.
Everyone wants access but there are too many platforms to support and not enough people. Sitecore allows your high level administrators to apply best practice standards for secured access to content. Administrators have the ability to apply security at the very granular field level or to higher nodes on your content hierarchy. Permissions can be applied to pages, file assets, and modules not to mention workflow to manage the flow and delivery of information as approved by your organization.
Sitecore can support numerous languages with your content. Your team can make one site but release it in however many languages you wish. Content is also versioned by language to give administrators even more peace of mind. Consumers of your content can also select the language they wish for a more personalized experience.
E-commerce has been a major focus of Sitecore for the last couple of years. They have purchased Microsoft Commerce and have improved it in many ways (bug fixes) and fully integrated with the digital experience platform. Customers can process transactions on any of their sites or create complete stores only for shipping products. Experience Analytics and marketing can be applied to see how the contact went from stranger to shopper to satisfied customer.
The best way to settle any argument is to back it up with actual results. Sitecore allows your organization to be “Data Lead”. You can see what your users are doing in real time and tweak the experience to improve it. At the end of the day, the user determines your success and only the user knows whats in their best interest. Therefore, digital experiences should and can be easily tracked within the platform as well as integrated with other services to ensure and prove success.
Every day organizations are using smart ways and algorithms to stand out from their competitors. When used correctly, this can make for a powerful and compelling experience. Instead of simply collecting data and interactions points in your company databases, why not use it to improve and customize your product? Sitecore allows your team to create Machine Learning routines on your data to constantly improve the digital experience. Gone are the days where simply content updates will do. Customers want to feel like they are the only person on the site and it takes Data Science to produce that outcome. Instead of buying multiple products to support this, use one platform to manage machine learning across your sites and e-commerce.
A high majority of digital pros are prioritizing investment for personalizing the customer experience. The experience must adapt and grow over time with each user return trip. If a customer is only buying healthy food or products on your site then why are you still suggesting them products they deem unhealthy? Sitecore allows you to easily tweak and personalize the experience for your business platform based on data instead of assumptions.