Business Platform Team

Anant Corporation Blog: Our research, knowledge, thoughts, and recommendations about building and managing online business platforms.

Tag Archives: company platform


Sitecore logo

Why Adopt Sitecore for your Business Platform

What is Sitecore?

Sitecore is one platform to manage all your digital experiences through multiple channels.  In plain terms, it’s a commercial product for managing websites, virtual reality, and mobile experiences for organizations and is highly popular among Fortune 500 and 1000 firms. Sitecore is most known for managing content for organizations that require flexibility and a deep understanding of how users are interacting with their digital marketing.  It empowers your company to deliver a unique experience within the context of current and past customer interactions with your brand, across any channel in real time. The result is improved web traffic through a personalized and relevant customer experience. Sitecore also provides best practices to produce default and custom analytics on any user interaction.

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Virtual CIO

Virtual CIO for Business Platform Technology Needs

Why any size firm can and should hire a Chief Information Officer or Chief Technology Officer

Your company can have a business platform, even if you don’t have a full-time CIO or CTO on your team. We can’t tell you how many times we have been in a conversation and we hear, “Wait, you can do that with technology!” Or, “Yeah, something didn’t seem right, but we didn’t have the expertise to question it.” It’s difficult enough to keep up with your specialty let alone the continual evolution in the tech space. However, it is critical as a company grows and evolves for it to get the tech decisions right. With the right software or tech partner a company can significantly leverage its investments to make itself more effective and productive with its limited resources. An inadequate purchase or working with the wrong tech vendor can lead to hindered operations and curtailed growth. As a small or medium sized company, it may be difficult to justify paying for a full-time tech expert though there is an alternative – you can hire a remote or virtual Chief Information Officer (vCIO) to advise you and your firm on these critical business decisions.
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Earth - The Global Business Platform

The Best Business Platform in the World

Today, all companies must have a Business Platform whether or not they know it. In fact, they all have a platform of some kind, even if it’s not the best one possible. The industry has seen a shift from “pipes to platforms” as written by Sangeet Paul Choudhary. How can you build the best business platform in the world? Do you need to?

“There are two broad business models: pipes and platforms. You could be running your business the wrong way if you’re building a platform, but using pipe strategies.” – Sangeet Paul Choudhary

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