What is Sitecore?

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Why any size firm can and should hire a Chief Information Officer or Chief Technology Officer

Your company can have a business platform, even if you don’t have a full-time CIO or CTO on your team. We can’t tell you how many times we have been in a conversation and we hear, “Wait, you can do that with technology!” Or, “Yeah, something didn’t seem right, but we didn’t have the expertise to question it.” It’s difficult enough to keep up with your specialty let alone the continual evolution in the tech space. However, it is critical as a company grows and evolves for it to get the tech decisions right. With the right software or tech partner a company can significantly leverage its investments to make itself more effective and productive with its limited resources. An inadequate purchase or working with the wrong tech vendor can lead to hindered operations and curtailed growth. As a small or medium sized company, it may be difficult to justify paying for a full-time tech expert though there is an alternative – you can hire a remote or virtual Chief Information Officer (vCIO) to advise you and your firm on these critical business decisions.
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Today, all companies must have a Business Platform whether or not they know it. In fact, they all have a platform of some kind, even if it’s not the best one possible. The industry has seen a shift from “pipes to platforms” as written by Sangeet Paul Choudhary. How can you build the best business platform in the world? Do you need to?

“There are two broad business models: pipes and platforms. You could be running your business the wrong way if you’re building a platform, but using pipe strategies.” – Sangeet Paul Choudhary

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