Business Platform Team

Anant Corporation Blog: Our research, knowledge, thoughts, and recommendations about building and managing online business platforms.

Tag Archives: customer experience


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Integromat Demo Scenario: Customer Experience

The use cases for Integromat vary over a massive range, but for the purposes of our demo scenario, we will focus on operations, social media and marketing, and project management and customer experience.

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The Modern Day Customer Experience Platform

Customer experience is defined as the perception a group of users or consumers has about a particular company or brand. It is the culmination of all the interactions a customer has with your business, from visiting your website to listening to a recording to interacting with your social media accounts. Each one of these aspects helps a customer to paint a picture of what exactly your business is and does. At the very core, your customer experience depends on your platform, which will ultimately decide whether an experience is good or bad. In this article, I will explain what a customer experience platform is, why any modern business should have one and then I’ll highlight some good experience platform tools and software.

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