Our research, knowledge, thoughts, and recommendations about building and leading businesses on the Internet.
Thank you to everyone who recently joined us for our final installation of the autumn B2B webinar series focused on data integration and data management basics!
We plan to put together more informational webinars in the new year. Before winter settles in, though, imagine yourself on a deserted, tropical island with only a boat and just a few hours until sundown. In the distance, you can see other islands and you know each of them has just one thing you need — food, water, fuel, shelter, etc. The problem you now face is how to get to all of the islands in an efficient manner before sundown. However, without knowing which island has the fuel to power your boat, you are left guessing and hoping you can get everything. If only you had a map – or all of the supplies could be obtained from a central location – this process would be so much quicker, simpler, and easier. In the workplace, this problem plays out every day when you need to search for reports, documents, and other digital assets that help you efficiently run a business or project.
Do you find yourself using multiple systems to get your work done – Salesforce for lead tracking, G-Suite for collaboration, Box for digital storage, Sharepoint for site management, etc. – and feel like the technology gets in the way as you bounce from one application and window to another? Each time you sign up for an online service or install an app, you create a data island or data silo. These semi-isolated islands can rapidly grow in size and number and, without a plan to manage this growth, can quickly lead to wasted time and money as you look for things or redo a previously completed report. Last week’s webinar touched on these issues and, more importantly, shared how you can take control and bring these islands together with a knowledge management system and enterprise search.
Knowledge management is the process of creating, sharing, using and managing the knowledge and information generated by your company. Martin White, an enterprise search and information management strategy consultant, has defined enterprise search as, “a managed search environment that enables employees to find information they can rely on in making decisions that will achieve organization and personal objectives.” These two concepts complement each other and the webinar goes into far greater detail about their importance to your company and how you can think about them as you set up or revamp your knowledge management processes.
Remember, just like with a car or bike, there are systems to meet all sizes and budgets. We highly recommend you take the time to assess the systems you are looking at and understand what some of your objectives are before spending the money to connect your islands and silos of information. Having these goals and objectives in mind beforehand will save you countless hours during setup and limit the time and expense of future changes you might want to make as your company grows. You might ask yourself, “Why should I go through the headache of this in the first place, it sounds dreadful,” and, to this, I would reply that not leveraging technology will leave you at a competitive disadvantage. With a proper knowledge management and search system in place, you will be nimbler and obtain more insightful analysis into your operations and clients at both a tactical and strategic level.
You can find the slides from the presentation below:
This webinar was the last in a series of three others which included: