Anant Corporation Blog: Our research, knowledge, thoughts, and recommendations about building and managing online business platforms.
The Americans with Disabilities Act of 1990 (ADA) is a civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life. It states the rights and liberties of these individuals regardless of race, color, sex, national origin, age, and religion. It also guarantees equal opportunity for individuals with disabilities in public accommodations, employment, transportation, state and local government services, and telecommunications.
There are five different titles that make up the ADA but we will focus on Title four which impacts Internet services. The political climate has changed drastically within the last decade. More businesses are finding themselves at the receiving end of costly and damaging lawsuits due to their digital services. The definition of “disabled” has evolved and that has paved the way for protections to expand into digital territory as web and mobile applications become more of a necessity in our day-to-day lives. Basically, this means that all digital aspects need to be accessible to people with hearing, vision or physical impairments.
Have you ever wondered how many users visit your website every day? Where they come from? How much time they spend on your website? And most importantly, how many of them finally convert to paid users? These are some really serious questions that keep marketers and business strategists awake at night. Thankfully, we have web analytics to answer these questions with just a few clicks. In this post, I will explain what web analytics is, why it is important for your business, and what the most popular tools are to get started. Continue reading