Any company with an online presence needs to connect their target client audience with the service or product they are trying to sell, an effective way of doing so is through related content. This is where a landing page comes into play. A landing page is a standalone web page, disconnected from a website’s navigation, designed with a single focused objective known as a call-to-action (sign up, buy, download, etc.). Users will arrive at a landing page after clicking on an online ad (Google AdWords, Facebook Ads…etc.), a promotional link, a newsletter campaign, or some other type of digital marketing outreach. This post will discuss why every business should leverage landing pages and how to do so.
Simply put, a landing page increases a business’ potential to make money. Primarily, landing pages easily generate leads. Companies using 40 or more landing pages generate 120% more leads than those using less than 5. Instead of following the route many companies take – sending email, social media, and search traffic to the company homepage – companies can capture these leads at a higher rate by simply sending them to landing pages instead.
Another reason it’s important to have landing pages is that they give life to your marketing offers. Without being gated behind landing pages, your offers not support your lead generation efforts to their maximum potential.
Collecting the demographic information about your company’s prospects is another reason why it is important to have landing pages. Every time a lead completes a conversion form on a landing page it provides the company with information on what types of visitors are converting. Now your sales team has information about leads that can help improve the sales strategy. Landing pages can also help you track which prospects are more engaged with your business.
Have any questions about how landing pages can help your business? Let us know!
In our next article, we’ll cover how to create landing pages with no coding background required.